Enrique Peralta was born in 1995 and raised in South Central Los Angeles (South LA). Influenced by his parent’s entrepreneurial mindset, Mr. Peralta pursued a Bachelor’s degree in Business Management, from California State University, Northridge, making him the first of his family to graduate from a 4-year university.

From 2018 to 2019, Mr. Peralta voluntarily served under Mayor Eric Garcetti’s Community Business Team in the Office of Economic Development. Inspired to provide social, economic, and workforce development programs for marginalized communities, Mr. Peralta developed and administered many community outreach programs and events; including, the Mayor’s Small Business Summit, Back to Basics: Small Business Digital Series, Business Basics: Building Your Enterprise, Accessing LA: Buildwith, Teamwith, and Risewith. Through his efforts, he has served over 300 business owners and start-ups to do business in the City of Los Angeles by providing access to capital, government resources, and one-on-one consultation with government officials.

In the Fall of 2020, Mr. Peralta founded South LA Original to influence and assist young aspiring entrepreneurs and established business owners in South LA through financial literacy workshops, business coaching programs, and social networking events, on and offline. Additionally, South LA Original serves as an open platform where community stakeholders address their areas of concern with business leaders and government officials documented through its podcast series South LA Original: Checking in.

During his spare time, Mr. Peralta continues to serve his community in partnership with local non-profit institutions to promote education, equitable ownership, and employment opportunities to improve the life outcomes for marginalized communities.